Sports Spaces – New “Reebok Experience” at Karstadt Sports

The D’art Design Gruppe continues its successful partnership with fitness brand Reebok. In two prominent stores of Karstadt Sports the shop-in-shop areas have been redesigned. For the first time, special Reebok workout areas offer free live courses to consumers. As sites for the new „Reebok Experience“ the stores of Karstadt Sports in Munich and Essen were chosen: in prominent positions directly at Stachus in the inner-city of Munich and in the shopping centre at Limbecker Platz square in Essen they offer top location and urban customer proximity. The Reebok shop-in-shop…

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Immersive Experience Space – D’art Design Gruppe again for NEC at ISE 2018

With an exciting new concept, D’art Design Gruppe gives NEC Display Solutions Europe for the third time the perfect forum for their latest display technologies at Integrated Systems Europe (ISE) in Amsterdam. Openly arranged into the three main zones signage/ retail, corporate and large-venue-installations, the two-storey appearance becomes an immersive experience of the display appliances for visitors. These technologies take a backseat in favour of the experiences which they make possible and play to their strength and potential of interaction multifacetedly. Technology, innovation and emotion are not in conflict with…

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Scandinavian Spirit – Electrolux with New Visual Identity at Swissbau 2018

With the appearance of Electrolux at Swissbau from 16 to 20 January 2018 D’art Design Gruppe brings Scandinavian Spirit to Basel. The roots of the worldwide-leading manufacturer of home appliances are made tangible by means of its new Visual Identity in hall 2.1 K11. Dark blue, light-coloured wood and concrete optics point to the heritage of Scandinavian design and the Swedish lifestyle of Electrolux. Natural hues like earth, teal and slate add to the colour range and harmonize the brand experience. This results in combination with the selected materials in…

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1 x Silver, 2 x Bronze – Dart Wins Three Times Precious Metal at Two Design Awards

The D’art Design Gruppe (Dart) has reached top positions in two design competitions with three different projects. At the FAMAB Award the creative agency from Neuss was successful with the WĂĽrth Family Store and with SchĂĽco at the BAU 2017 – the self-presentation at the EuroShop 2017 won at DDC „Gute Gestaltung“. Dart received two awards at the FAMAB Award ceremony on 23 November 2017 in the Forum Ludwigsburg. The pop-up store for the leading trader of assembly technology WĂĽrth was rewarded with a silver apple in the category “Architecture…

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Growing risks require better testing: imbus presents updated version of the trend study „The Future of Testing“

Moehrendorf, 21 November 2017 – The speed of technological development increases rapidly. Whether it is bio-printing, cobots or polytronics: Technologies, which were classified as mere possibilities some years ago, have reached market maturity. Reason enough for an updated edition of the trend study “The Future of Testing”. On behalf of imbus, the futurologist and science writer Dr Bernd Flessner scrutinized the initial situation in the trend study which had been originally published in 2015. He updated the current status and further refined the windows of opportunities. As a result the…

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The Digital Transformation has only just begun: The Software-QS-Tag 2017 provided knowhow, tools and best practices

Frankfurt on the Main, 20 October 2017 – Until a few years ago, artificial intelligence and the Internet of Things were considered a science fiction. Today they belong to everyday life, both professionally and privately. However, the Digital Transformation continues to pick up speed, concludes the Software-QS-Tag 2017. About 500 experts used this year’s Software-QS-Tag, the leading conference for SW quality and testing in the German-speaking region, to intensely discuss the main topic “Digital Transformation – Evolution, Innovation, Disruption”. Attendees could customize their programme from the five parallel tracks „Requirements”,…

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E-Book-Konferenz: FUTURE READING – Leser, Produkte und Geschäftsmodelle

Die Akademie der Deutschen Medien veranstaltet am 6. Dezember 2017 in MĂĽnchen die 10. E-Book-Konferenz. Unter der Headline „FUTURE READING – Leser, Produkte und Geschäftsmodelle“ dreht sich in diesem Jahr alles um den Leser. Internationale Experten aus Verlagen, Digital-Unternehmen und Branchendisruptoren diskutieren die BedĂĽrfnisse der Leser, Produktformen, Dicoverability und die Monetarisierung im E-Book-Business. Der digitale Kunde liest anders, sucht seine Inhalte anders und kauft anders. Er konsumiert Produkte, die in puncto Inhalte und Technologien das beste Leseerlebnis garantieren: schnell, einfach und spannend. Die Inhalte bereitzustellen, ist dabei nicht das Problem…

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Zukunftsforum Zeitschriften 2017: Neudefinition »Zeitschriftenverlag« – Innovation. Tech-Kompetenz. Veränderungskultur.

Unter dem Motto Neudefinition »Zeitschriftenverlag« widmet sich das diesjährige Zukunftsforum Zeitschriften den konkreten Herausforderungen, denen sich Medienhäuser heute stellen, um sich selbst und ihr Geschäftsmodell neu zu erfinden. Das 8. Zukunftsforum Zeitschriften der Akademie der Deutschen Medien findet am 28. November 2017 im Literaturhaus MĂĽnchen statt. Immer mehr Verlage und Medienhäuser erweitern ihr Geschäftsmodell um innovative Content-Angebote und Kunden-Services – und entwickeln sich so zu mehrmedialen Service-Providern. Eine Entwicklung, die fast immer mit strukturellen und organisatorischen Neuerungen einhergeht. Denn intelligente Content-Angebote und Vermarktungsansätze erfordern flache Hierarchien und agile Prozesse, die…

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Bring Magic to Life – D’art Design Seoul develops brand gallery for all the senses

D’art Design Seoul, the Korean subsidiary of D’art Design Gruppe, has presented its so far largest project: the brand gallery „Magical Walk“ for the domestic appliance manufacturer SK Magic. It is located in the 5-star boutique hotel Vista Walkerhill Seoul and its showroom combines both the values of the brand and those of arts. Visitors experience the company’s philosophy and selected products – air and water purifiers – in a unique manner following the motto „Bring Magic to Life“.    On almost 400 m² the designers amalgamate a variety of…

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IT security – The challenge of digitalization: imbus consulting and testing for the protection of software-based systems

Moehrendorf, 5 October 2017 – Cyber-attacks have become a daily threat in business as well as in private life. Manufacturers and operators of software-based systems have to protect critical areas and meet industry relevant compliance guidelines. imbus provides powerful strategies and solutions that make IT more secure. From corporate IT to an embedded system for the Internet of Things: Along with the complexity of software, the need for security increases as well. Security gaps must be filled and the risks have to be minimized effectively. The imbus experts assist in…

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