AI-based market twins: the next stage in the insurance market has already begun
The insurance industry is currently investing billions in digitalisation, artificial intelligence and automation. Comparison platforms improve market transparency, dynamic pricing systems optimise existing tariffs, and AI applications are supporting customers seeking information. Comparison systems display prices. They do not explain why those prices are set. They do not reveal the rules, risk models, product decisions or strategic considerations behind them. They do not reveal how competitors react to market changes, how tariffs change over time, or how individual providers assess different customer segments. This market intelligence has largely remained a…
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