Tips for 360-Degree Product Photography

To be successful in online store business, you have to master 360-degree product photography. E-commerce is a visually focused shopping for the majority of shoppers because they buy what they see and can read about it. One wrong picture and it can surely ruin a sale. An excellent product photography ensures good relationship and trust between buyers and this is why big online retailers like Amazon and Alibaba are so prosperous.

Still, mastering 360 degree product photography is not as simple as it sounds. It is a hand-crafted continual task that requires more time from you and your company. To prevent this, there are organizations who offer outsourcing 3rd party image editors to perform their product photography for them at less costly and quicker results. Some spend on expensive equipment just to get a efficient product photography production while the central team of your organization focus on the most critical tasks: making money.

Don’t want to throw away more money? Here’s some great news though. 360 Product photography involves the shooting of multiple photos of the product and then putting them together to create an interactive view for the customers. One method for this is by using a turntable. The resulting 360 is an interactive image that your customers can operate and view from every angle. This is the most cost effective method for 360 degree photography.

Just set your item in the center of the turntable. Decide how many views you would like to capture for your rotating object. It’s suggested to start with six views. It’s easier to work with just 6 images for your first 3D rotating object. To create your animation open your six images in Photoshop or Photoshop Elements. Combine the images into one by just holding down the shift key while dragging each picture on top of the first picture. This produces a single image with six properly aligned layers. To finish up, just save the animation as an animated gif or flip book.

Visit Top Megapixel for photography and camera tutorials.
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