The D’art Design Gruppe continues its successful partnership with fitness brand Reebok. In two prominent stores of Karstadt Sports the shop-in-shop areas have been redesigned. For the first time, special Reebok workout areas offer free live courses to consumers.
As sites for the new „Reebok Experience“ the stores of Karstadt Sports in Munich and Essen were chosen: in prominent positions directly at Stachus in the inner-city of Munich and in the shopping centre at Limbecker Platz square in Essen they offer top location and urban customer proximity. The Reebok shop-in-shop areas have been complemented with separate workout areas fitted with sports equipment such as a CrossFitRigg and are being activated live in training sessions.
Both areas were opened within the context of the Karstadt Sports Night with special opening events: consumers received information all about the fitness trend from selected CrossFit partner trainers and were invited to join together in workouts and compete in sporty challenges.
The workouts are taking place several times per week. In addition to the new shop-in-shop areas and posts in the social media channels, a special campaign website for the “Reebok Experience” was launched. Among others, fitness fans can find here all course timetables and a registration tool for the workout areas in Munich and Essen.
Ever since 2013, the D’art Design Gruppe regularly implements shop and retail projects for Reebok as preferred supplier in the DACH countries.
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Facts and figures
Project: Reebok, Karstadt Sports 2017/ 2018
Customer: adidas AG, Brand Reebok
Construction: D’art Design Gruppe GmbH
Location: Munich / Essen
Size: 70 m² / 22 m²
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The naming of the copyright holder is binding when images are used: adidas AG, Brand Reebok.
About the D’art Design Gruppe
D’art Design Gruppe is one of the leading spatial communication agencies in Germany and has been an expert for multi-sensual brand experience for over 25 years. The holder of numerous international design awards, D’art Design Gruppe designs brand and experience spaces for customers such as 3M, adidas, Amtico, Britax, C.H. Beck, Deutsche Telekom, Electrolux, Gabor, Gräfe und Unzer, Grundig, Henkel, innogy, Kanzan, Lloyd, MFI, Norske Skog, Panasonic, Parador, Philips, Reebok, RWE, Schüco, Turck, Würth and Zaha Hadid.