Beautiful Growth: New Report by Ceresana on the European Market for Paints and Coatings

Paints and coatings do not only make our lives more colorful and beautiful; they also protect materials and significantly increase the durability of many objects. Regarding vehicles, coatings serve as corrosion protection. Furthermore, they can be self-cleaning and antibacterial. Ceresana analyzed the European market for paints and coatings already for the third time: In 2017, almost 9 million tonnes of these products were utilized.

Rising Demand on the Part of the Construction Industry

Architectural paints are the largest application area of paints and coatings. Residential construction has a rising demand for facade and interior wall paints, yet, large commercial construction and infrastructure projects provide for a positive development of revenues. The market researchers of Ceresana forecast that about 58% of all paints and coatings will be utilized in the construction industry in 2025. Application for industrial goods is decisively affected by the economic situation of individual countries. In this segment, Ceresana expects a growth of European demand for paints and coatings by, on average, 1.4% per year. Another important application is the transportation segment. This industry is characterized by several innovations such as finishes offering thermal insulation or self-healing effects. Production and upstream manufacturing processes are being relocated from Western European to Eastern European countries, due to more favorable general conditions; research and development, on the other hand, remain in Western European countries.

Waterborne Products Gaining Shares

Besides the division by various application areas, the market report also analyzes the demand per product type: ranging from paints and coatings based on acrylics, vinyl, alkyd, epoxy, polyurethane (PUR), and polyester up to products based on other materials. Paints and coatings based on acrylics and vinyl account for the largest share of the European market: the share amounts to about 53%. The increased focus on sustainability and environmental protection in Europe supports consumption of environmentally friendly alternatives: Waterborne paints and coatings are currently already accounting for a share of about 58% of the total European market.

The Study in Brief:

Chapter 1 analyzes revenues, production, import, and export of paints and coatings as well as demand split by the applications construction, transportation, industry, wood processing, and others. Data are provided for Europe as a whole and the 24 major countries. Furthermore, demand is split by paint and coating types (vinyl, acrylics, alkyd, epoxy, PUR, polyester, other polymers, and others) as well as by technologies (waterborne, solventborne, powder, others) for the 8 largest countries.
Chapter 2 profoundly examines the applications of paints and coatings: up-to-date information on demand development of the five sectors construction, transportation, wood processing, industrial products, and other applications, split by the major European countries. Furthermore, the most important manufacturers of paints and coatings are listed sorted by country.
Chapter 3 takes a look at demand for paints and coatings – split by the types acrylics, vinyl, alkyd, epoxy, polyurethane, polyester, other polymers, and other products.
Chapter 4 provides profiles of the largest manufacturers of paints and coatings, clearly arranged according to contact details, turnover, profit, product range, production sites, profile summary, product types, and application areas. In-depth profiles of 95 manufacturers are given.
Further information:

Market Study: Paints and Coatings - Europe (3rd edition)

About Ceresana
Ceresana is a leading international market research institute for the segments chemicals, plastics, industrial goods, and packaging. The company has been providing more than 10,000 customers from trade and industry in 60 countries with up-to-date analyses for over 15 years. The services of Ceresana for manufacturers, processors, and associations include customized single-client studies and more than 160 multi-client market studies.
Learn more about Ceresana at

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Phone: +49 7531 94293 10
Fax: +49 7531 94293 27
Press contact: Martin Ebner,

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