OLG Köln on standards for advertisements featuring “Testsieger”
OLG Köln on standards for advertisements featuring “Testsieger” Anyone promoting products or services using the accolade “Testsieger” (test winner) must also provide a source reference for the test. Important information is otherwise being withheld from consumers according to the Oberlandesgericht (OLG) Köln – the Higher Regional Court of Cologne. The use of test results in product advertising is popular due to the considerable influence test certifications can have on consumers” purchasing decisions. This is particularly true of tests conducted by prestigious bodies or organizations. That is why the legislature has…
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